A friend of mine send me a link to a blog called The Satorialist, which is all about fashion but in a way that’s very different from what at least I think fashion blogs are. It’s not about haute couture and not even about designer labels. Scott Schuman takes fotos of ordinary people in the street, trying to create inspiration by showing the cloths they wear as if they were models presenting them.
Schuman worked for many years in the fashion industry but he must have had a penchant for photography for which in the end he gave up his own showroom – to shoot and to maintain The Satorialist. Already when he was working in fashion, he always felt that there was a disconnect between what he was selling in the showroom and what he was seeing real people (really cool people) wearing in real life. Consequently it is them he is focusing on now with his photography.
While trying to give inspiration with his blog to lots of people, he does focus with his shoots on the way designers look at people, or as he calls it they way they hunt for inspiration. To use his words: “Rarely do they look at the whole outfit as a yes or no but they try and look for the abstract concepts of color, proportion, pattern mixing or mixed genres. I’m always really happy when I meet a designer and hear that they use some of my photos for their inspiration boards. At the same time I’m also really touched when I get emails from everyday people who say they have been inspired to see themselves and others in a new and usually more accepting way.”
The results are great. Apart from most of us being influenced by fashion and marketing, many of us also express our own creativity in the way we make our choices when we buy things, the way we arrange what we wear, they way how we present ourselves as almost as public performers, etc.. Schuman captures all these aspects in an appreciative way and by bringing out the essence, the soul of what people desire to express.
(Sure, he does it fashion magazine style, and he consciously tries to help the industry to market to life what life has created in the first place, but eh – it’s a circular process: what we wear wasn’t tailored at home based on our very individual designs. Life is an interactive and cross-fertilising dance, it is movement, interaction between an infinite number of actors, inspiration and counter-inspiration. And the arising beauty has many faces – and bodies in this case – and Schuman’s certainly depict one facet of beauty.)
Btw, a satorialist is tailor is a person whose occupation is to sew menswear style jackets and the skirts or trousers that go with them, or a person who is interest in matters of tailoring of clothing.