According to R.L. Polk & Co.’s director of industry analysis Lonnie Miller, when he asked a group of over 300 people in Detroit a question about how many of those present drove vehicles, only three hands went up. On average, throughout the U.S. 2.5% of people own vehicles. Furthermore, the recent North American International in Detroit displayed numerous electric and vehicles in a market that does not seem to show strong support towards . vehicles garners a lot of attention from the press and the public, but sales remain low. Out of a total sales of 13.19 million vehicles in the U.S. last year, only 315,000 were vehicles, falling short of the predicted sales of 350,000 units.
Sales ofvehicles are expected to increase dramatically by 2012. However, all is not positive for makers of vehicles. Higher priced can scare off buyers. carry a premium over standard models and many would be buyers do not see it fit in their budget to splurge for the model.
Furthermore, more than twenty brand loyalty has been seen by industry observers. To further that point, less than one out of every five owners return to buy the same vehicle again. Traditionally, automotive brand (not model) loyalty rate is around 40 percent. Many of those previous owners do not even buy another vehicle. When the time comes to purchase a new vehicle, only approximately 30% of previous owners buy another vehicle.vehicles are on the market today, and no increase in
Owners ofvehicles who do buy another vehicle are a different group of car buyers. They are dedicated to and show their support by joining groups and forums and frequenting dedicated websites, according to industry analysis by R.L. Polk.
Finally, having a successful Prius, industry analysis has shown that the public believes that all vehicles are fuel efficient.within a lineup of vehicles does create a strong affect towards how people view a company. For example, due to the sales success of the